Website Audit Report

West Coast Roofing

★★★★★ 4.7 · Geelong Roofing Specialists

Current Website Score (out of 100)

Your reputation is strong—your website is holding you back

What's Working Well

You've built real credibility. Established in 1982 with over 10,000 roofs completed across Geelong—that's powerful social proof that shows you're a trusted local business.

Your Google reputation is solid. A 4.7-star rating tells potential customers you deliver quality work. That's a strong foundation to build on.

You have the essentials in place. Your business name, logo, and contact details are on the site—the bones are there, they just need modernising.

What's Holding You Back

Your website isn't matching the quality of your work. Here's where you're losing customers right now:

Browsers warn visitors your site is "not secure"

What this costs you: Your site doesn't have HTTPS security. Chrome and Firefox show a big warning that scares people away before they even see your page. Google also ranks secure sites higher—so you're losing search visibility and trust at the same time.

Your phone number is hidden on mobile

What this costs you: Over 70% of local searches happen on phones, and most people just want to call. If they can't see your number instantly—or tap to dial—they'll ring the next roofer on the list instead.

The design looks outdated

What this costs you: Roofing is expensive, and customers compare carefully. A dated website (diagonal patterns, old fonts, cluttered layout) makes people question whether you're still in business or keeping up with modern standards.

Your strongest proof points are buried

What this costs you: "Established 1982" and "10,000+ roofs" should be front and centre—but they're hidden in paragraphs. Visitors decide in seconds whether to stay or leave, and they're missing your best credentials.

Google and AI search can't find you properly

What this costs you: Your site is missing the behind-the-scenes data that Google, ChatGPT, and other search tools need to recommend local businesses. Right now you're invisible to AI-powered search—and that's only growing.

What Changes When We Fix This

A modern website that works as hard as you do:

More phone calls. Clear contact options on every screen, especially mobile—so people can reach you the moment they're ready.
More trust, faster. Clean, professional design with your 40+ years of experience and 10,000+ completed jobs shown prominently.
Better search rankings. Proper security, mobile optimisation, and structured data so Google (and AI search) actually recommend you to local customers.
Less time wasted. Visitors will know exactly what you do, where you serve, and how to get a quote—no confusion, no friction.

Your work speaks for itself. Your website should too.

Next Step

We'd love to show you exactly how we'd rebuild your site—and walk through what it means for your business.

Book a 30-minute walkthrough (no obligation, no sales pressure)

We'll share a visual mockup, answer your questions, and you can decide if it's the right fit.